...The commercials direct the viewer to the http://www.CatholicsComeHome.org website to explore answers to questions of faith, and to utilize the site's parish-finder feature to locate their local parish community.

The campaign originally aired in the initial test markets of Phoenix, AZ and Lexington, KY, where after a three week campaign more that six thousand lapsed Catholics found their way back to the Catholic Church. 3.5 Million people (99%) within Phoenix and Northern Arizona saw the commercials, 14 times per person, during the three weeks leading up to Easter Sunday...

http://www.lifesitenews.com/ldn/2008/sep/08092208.html