|
|
|
3 members (theophan, 2 invisible),
107
guests, and
18
robots. |
|
Key:
Admin,
Global Mod,
Mod
|
|
|
Forums26
Topics35,219
Posts415,299
Members5,881
| |
Most Online3,380
Dec 29th, 2019
|
|
|
|
Joined: Jan 2003
Posts: 10,959 Likes: 1
Moderator Member
|
OP
Moderator Member
Joined: Jan 2003
Posts: 10,959 Likes: 1 |
I had heard this from a friend, but see for yourself!  ************************************************* Part of the problem for Mcdonald's was that the Greek operation was essentially being run from the UK. That meant that the multinational company that prides Part of the problem for Mcdonald's was that the Greek operation was essentially being run from the UK. That meant that the multinational company that prides itself on adapting to local cultures, was out of touch with the Greek market.
"We just didn't really know how to talk to our customers, our business partners, or the media," says Marie Agaliotis, the McDonald's communications manager in Greece. The breakthrough came in 1997, with the decision to establish an executive office in Greece, staffed by Greeks. The menu was then "sensitised" to local mores. "Instead of being regarded as a faceless multinational, McDonald's began to bend to the Greek culture," Agaliotis says.
It introduced the McSarakosti meal for lent, the 40 days before Orthodox Easter when devout Greeks are supposed to avoid meat and dairy products. Comprising such items as spring rolls, fried shrimps, and vegetable nuggets, the McSarakosti was - and is - a big hit. "It gave us a Greek identity," says Agaliotis. "Before, people liked the product but hated the company. Now they can see we do have Greek interests at heart."
|
|
|
|
|
Joined: Nov 2001
Posts: 26,317 Likes: 21
Member
|
|
Member
Joined: Nov 2001
Posts: 26,317 Likes: 21 |
Dear Alice,
"Mac-Evharistou-poli" for this!
Alex MacRoman
|
|
|
|
|
|
|
