What pastor Glynn Cardy appears to be doing here is likely more closely related to his beliefs than you think.
Father Deacon,
You are quite right and I guess I shouldn't apply my own belief systems when looking at this issue, but rather view it from the perspective of the author/creator of the work.
True, many Protestant people believe in Mary as just that, and not as the
Ever-Virgin as some others may. Still, it is the concept of implying of a relationship with God that Joseph cannot live up to that is still completely inappropriate - to ultra Orthodox Eastern Chrisitians over to Snake Handlers in the South!

I see the metaphor here, but wow - talk about hit aand miss. Jesus loved a good parable. This is
anything but a good one though.
The idea of churches using a modern medium in this day and age is a great idea. We have for years seen all types of secular concepts (political, pseudo-religious, social, etc) being promoted on the sides of buses, on billboards and in leaflet drops. However, the Christian message(s) has not really gone past the cheap infomercial at 3am on a low-budget TV channel, and usually by one with questionable (says I) church affiliations. - Looking at using modern media to promote an ancient belief is a good idea. Though, by 'pushing the envelope' it is more a case of stirring up a reaction than genuine attempts at invoking conviction. I am sure that whilst pastor Cardy may have indeed believed his creation to be totally in-line with modern day Anglican beliefs, he
must have known it was going to be controversial. I still think that was a big error - and I
hope it was unintentional. Causing a massive response isn't always causing the one that you wanted. How many of his own flock (Anglicans or Christians as a whole) did he offend by trying to attract some new progresives? There is enough division already - do we need yet another scandal?
I see two possible outcomes to this. Pastor Cardy will either pull in the line and act a little more cautiously from hereon in,
or he will keep trying to push the envelope and 'out do' previous efforts in his attempts to develop his parish. I sincerely wish that he doesn't do this at the expense of the congregation he already has. I ust admit, one would think he must eventually be 'cut off' from the general Anglican community if he were to continue to tarnish their 'good name' in the eyes of the heirarchs.
Finally, I wonder how much belief/doctrine was considered in this publicity stunt really? By their own admission, the progressives care less about doctrine and rites than they do about
spirituality. I have a sneaking suspicion that there was a very clear idea of what could result of this, and I could just see someone counting the number of subsequent hits on their website after the news spread tallying up the visits.... but that's the pessimistic Slav in me!
Okay I have bored you all enough... sorry!
Misha